Campaign / Concept Development
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Creative Direction / Photography
/
Strategy / Photography
(
3
)
/ About the project
A celebration of self-acceptance, identity, and beauty—Bestie Skincare’s anniversary campaign invited its community into a dreamlike realm where individuality and skincare go hand in hand."
Bestie Skincare has been reshaping beauty standards with its commitment to inclusivity, sustainability, and skin health. Founded by George Gorg in collaboration with medical aestheticians, the brand merges science with self-expression. For its one-year anniversary, the challenge was to translate this ethos into a striking, immersive campaign that resonated with its audience while remaining visually iconic.
/ Credits
Client:
Bestie Skincare
Creative Director:
Sabina Parisi
Stylist:
Nada El Droubi
/ Year
2023
Project Scope
For Bestie Skincare, we developed a full-scale creative strategy to shape their anniversary campaign:
Campaign Strategy & Concept
Built a cohesive narrative that reflected Bestie’s vision of self-acceptance and unique beauty.
Art & Creative Direction
Designed a visual universe rooted in ethereal, fairy-tale aesthetics that brought Bestie’s enchanted world to life.
Social Activation
Created a digital campaign that encouraged the communityto engage and celebrate together.
Production
Executed every step, from model selection and styling to set design and photography.
Challenges
Every project has its complexities—this one was about balance:
Blending Fantasy with Realism
The campaign needed to feel dreamlike yet authentic, ensuring the brand’s skincare philosophy remained clear.
A Cohesive Narrative Across Multiple Visuals
Each model had a unique world within the campaign, but all had to connect seamlessly in the overall concept.
Maintaining Brand Identity
The ethereal aesthetic needed to enhance, not overpower, Bestie’s established identity and values.
Milestones
Within the campaign timeline, we delivered:
A Cohesive Narrative Across Multiple Visuals
Each model had a unique world within the campaign, but all had to connect seamlessly in the overall concept.
Tailored Visuals for Each Model
The ethereal aesthetic needed to enhance, not overpower, Bestie’s established identity and values.
Community Engagement Success
A campaign that turned Bestie’s audience into active participants, connecting the brand with its customers on a deeper level.
Digital Presence Expansion
Strengthened Bestie’s presence across platforms, elevating its reach and engagement.
CONCLUSION
OTHER
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